Every year, two physicians organize a “mixer” or social event for adults with Type 1 Diabetes. Our team needing to figure out how to help users know about, understand, and gain interest in the event.
Due to my experience in research and design, I lead a group of students in the UX design process (including market research, design, and testing).
Phase 1: Persona Development
We interviewed potential users and discovered approximately 4 personas for their site and their event:
- The Mentor (Has had Type 1 for a while, is adjusted to it, and is willing to learn more.)
- The New Diagnosed (Isn’t well adjusted to Type 1, doesn’t know others with it, feels alone.)
- The Support Person (Usually a parent or spouse of the person with Type 1, looking for people who understand their struggles.)
- The Vendor/Sponsor (Someone willing to help sponsor the event, sometimes to promote a new product.)
We learned that since many adults with Type 1 Diabetes are busy, the event’s value (fun and free) should to be shown clearly in order to increase attendance.
Phase 2: Competitive Analysis
Reviewed several other websites and learned that we should:
- Make the user’s primary goal (to understand the event) immediately visible
- Keep navigation simple
- Make pages scannable and skimmable
Phase 3: Homepage and Event Page (UX/UI Design)
We reviewed our findings from the Competitive Analysis and designed the landing page and the event page.
We brainstormed several iterations via whiteboard:
We created wireframes and mockups in Sketch and Illustrator then tested prototypes in InVision:
And we finalized the designs after usability testing:
Phase 4: Usability Testing
We tested lo-fi and hi-fi prototypes with real users and made adjustments to the designs based on design successes and failures. Made adjustments to the layout, photos, and information architecture of the designs.
Phase 5: Creative Brief
We combined all data, reports, deliverables, and CSS into the creative brief and delivered it to the client for them to build their site.